Cafe ita, coffee with Roots is dedicated to bringing our own, Single Origin, biodynamic coffee directly to the European consumer.  A quality coffee produced with great respect for our land and the people that work in our farms and live in our region of Brazil. 

Naturally Grown

We believe biodynamic practices to be the purest form of organic farming.  Our farms have been Demeter certified biodynamic for over 6 years and dedicated to the propagation of biodynamic farming principles in the area.  We are committed to the preservation of the natural environment in our region and we have set aside over 50% of our land as a conservation area. 

Direct Trade

What can be more ethical than the farmers having a direct ownership of the distribution channels of their own products.  This is what we call Direct Trade, the farmers owning their own brand and marketing and delivering directly to the customer.  Buying Cafe ita is like buying produce at the weekend farmer's market where farmers sell directly to the consumer.  In the coffee business, this process eliminates up to 4 layers of middlemen used in the traditional trading model. 

Speciality Roasting

We believe that a quality coffee requires a roasting process with a delicate and expert craftsmanship.  We have partnered with a leading micro-roaster in the UK where the coffee is roasted by hand in small batches.  There are no mechanical processes or computerised machinery.  The master roaster decides on the roasting profile through the use of his experience and his senses like sight, touch, smell and taste to get the best flavour out of our coffee beans. 

Quality Coffee

We are committed to the production of quality coffee through the most environmentally friendly methods while maintaining a social devotion to our farming community where most of the people in this project have lived all of their lives.  Quality can only be achieve through careful attention to detail at every stage of the farming, harvesting, processing and roasting of the coffee.  Furthermore, we believe that an important factor in achieving quality is through the establishment of a direct relationship between the consumer and the producers.  This is what Cafe ita is about – a direct channel from the farmers of the Chapada Diamantina in Brazil to the consumers in Europe.